A landlord and its property manager generated $130K+ in revenue activating vacant office space with Flexday Suites

COMPANY: TD Asset Management
LOCATION: Toronto, ON
INDUSTRY: Real Estate
WEBSITE: www.td.com/ca/en/asset-management

Key Metrics:

Over $130,000 in gross revenue generated since the partnership began in August 2025
22 bookings from 5 distinct companies in a single peak month, across just 2 active suites
3 suites activated on the Flexday platform — 2 have since converted to full-time leases
Approximately 500 people have visited the building through Flexday's Fractional Office Test Drive program

Challenge

11 King St. West sits in the heart of Toronto's financial district, owned by TD Asset Management and managed day-to-day by JLL Property Management. Like many downtown towers navigating the shift to hybrid work, the building had office space that wasn't being fully utilized — suites that weren't generating income while sitting between long-term tenants, and prospective tenants who wanted to experience a space firsthand before signing a multi-year lease. TD Asset Management and JLL needed a way to turn that idle square footage into revenue without disrupting the building's core leasing strategy, and a lower-friction way for companies to "try out" the building before making a long-term commitment.

Solution

TD Asset Management and JLL partnered with Flexday in August 2025 to bring 11 King St. West onto the Flexday Suites platform. Select suites were furnished and listed as on-demand, fractional office space — available to companies by the day, week, or month — giving JLL a new revenue channel for space that would otherwise sit vacant. Alongside the marketplace listings, the building was enrolled in Flexday's Fractional Office Test Drive program, which lets prospective tenants book and use a suite directly, experiencing the building, the amenities, and the neighborhood before ever entering lease negotiations. Flexday handled marketing, demand generation, and bookings, while JLL managed the on-the-ground operations — together creating a pipeline that served both short-term revenue and long-term leasing goals.

Results

In the months since launch, three suites at 11 King St. West have been activated on Flexday, generating over $130,000 in gross revenue. In its peak month, the building saw 22 bookings from 5 distinct companies across just 2 of the active suites, and a total of 14 individual customers have booked the space with a range of patterns — from single-day visits to recurring weekly and monthly use. The Fractional Office Test Drive program has been just as valuable on the leasing side: roughly 500 people have walked through the building as a direct result of the program, giving JLL and TD Asset Management a steady stream of warm, pre-qualified leads. That funnel has already paid off — two of the three activated suites have since converted from flexible bookings into full-time, traditional leases, proving that on-demand office space can do double duty as both a revenue stream and a leasing tool for landlords navigating today's office market.